Assignment - P.R - Summarize

Debora A (class: 9A)

The community consists of the organization’s neighbors who may live or work to any of the organization’s operational centre.

Community relations activity
An organization can involve itself in many ways. These are typical:
- Amateur media support
- Exhibitions
- Secondment of staff
- Educational support
- Community affairs
- Sponsorship
- Direct participation
- Self-publicity

Crisis is A time of danger. Or the situation that presents danger or a threat

Contingency planning is preparing for a forecast planning

How to deal with a situation?
- identify the problem
- think through a range of possible responses
- select one
- assemble the needed resources
- check that they all work
- start to deal with the problem

“What if” planning help to identifying possible futures
The intention of the Manager is to:
- maximize the probability of achieving the strategies
- minimize the probability of failure
- prepare specific contingency plans for the most likely events & situations

To be successful, managers must:
- identify what could happen
- quantify and evaluate each alternative
- make plans to deal with the most likely future events


Quantification.. Each scenario must be quantified, so that:
- the potential profit or loss it understood
- the probability of it occurring is known

Potential profit or loss of each scenario must be calculated. It’s good discipline to base costing on 3 evaluations:
- base case  d results if everything were to work perfectly, and all events were favorable
- worst case  d results if everything went wrong n all d events were unfavourable
- expectation  d results that are expected taking into account the internal factors and external event that can reasonable to be expected.

A contingency plan is a fully worked-through plan that is available for immediate use.
Contingency planning would have to include:
- objectives covering
- contact numbers
- responsibilities allocated for
- provisional arrangements including
- reference for every country/region/area in which coaches run (to include such items as: Official contacts: police, fire brigade, ambulance service)
- Media contacts, especially: wire service, eg. Reuters

Types of crisis:
a) Sabotage and outside attack  Sabotage is attack from inside organization –from a worker who has been redundant, or during dispute with management
b) Criticism and libel  the result of media exposure following an in-depth investigation by a team of journalist.
c) Public service
d) Product recall  the way to taking back the product from the market, because there’s something wrong on it

“NO COMMENT” always be a bad responses

Editorial
Editor  someone who approves the news and make decision for the news which will be publishing.
Sub-editors  sub editors’ takes submitted copy and actually edits it, and also he send it straight to the printing process.

News sources
Reporters  full time staff who are directed to gather information based on a given subject by the editor
Leader writers  often the editor, write thoughtful pieces about current events, these represent the considered view of the media and taken very seriously by all who read them.

Special correspondents  Specialist in a particular subject, lives in somewhere out there, and may or may not have a by-line with the media here, so if there’s something emergency, he/she could it directly and immediately.

Investigative Journalist  A reporting or reporting team who seeking out of corruption and wrong doing.

Stringers  people in a locality often a journalist on local media act part time for a bigger media

Features writers  a subject specialist with a high reputation, but a feature can be produced by anybody in d team

Columnist  write a regular column or article with regular style and follow a regular theme and he/she has they own column and page

Contributors  those who contribute with get paid or not. It’s a term used to give a description to people who do not wit with any other classification.

News agencies  commercial organizations which specialize in the supply of news stories and features. They have their own journalist and search news in d same way as the media

Picture agencies  the agencies which specialized in photography and supply the pics for the media.

The ad dept of a newspaper or mag is usually divided into 2:
- Display  the majority of the ad in most media
- Classified  the small ads that announce births and deaths, offer personal services, goods for sale

What is news is decided by media

Media officers would be a more accurate title, because there is more top media than press.
D central focus id to secure appropriate coverage in target media, by appropriate:
- The story is accurate
- It’s fairy reported
- It appears to time
- It is well placed