Assignment - Adv. Product : Milk~Aholic

CREATIVE STRATEGY

1. Target Audience
Gender : Female
Age : 19 - 25
SES : Upper middle-class
Occupation : Career Woman
Lifestyle : Free, confidence, busy

2. Promise : Consumer benefit
- Physically : Ideal Weight after 3 weeks.
- Emotionally : more confidence


3. Rationale : Product advantage
-Reason why make above promise
Just substitute your breakfast a lunch or dinner with one glass of “Milk~ Aholic”.
Ingredients : full of nutrition, high protein, rich vitamin & mineral such as iron vitamin e and folatin.

4. Tone & Style : Brand personality
• Music : chill out music , Lil john – Get low.
• Model : Cella, Cathy
• Background : Café environment


5. Creative Idea : How to attract viewers attention

* A model who always gives attention about her weight, where she works for designers as model on their glamorous fashion catwalk.