Assignment Marketing

Name: Debora Aryanti
Class: 9A

Assignment for Score Improvement
I. Marketing Concept
1. Marketing concept is that people operate best when they exchange value for value.
2. Alternative concepts:
• Production  the production is based on the ability of an organization to make certain products, or to supply certain services.
• Sales  Is based only on the selling of goods and services. Sales concept is that goods are pushed down a channel of distribution from the supplier to the user.
• Financial concept  financial concept is based on costs. It tends to be an inward-looking, low risk approach.

II. Segmentation
1. Segmentation is the dividing of a market into groups of consumers that share common needs. Without segmentation we have to spread our promotional efforts very wide.
2. Forms of segmentation:
• Geographic
Ex. People who live in Jakarta, mobile phone are not glam stuff. For most of them, mobile phone is such as a primary stuff to support their mobilization. They are the ‘white collar’, directors, the Childs, maid or the ‘blue collar’.
• Demographic
Demographic segmentation was made by the personal factors.
Ex. Age, gender, religion, status, job, etc.
• Social Grade
Ex. Nokia 9500 is usually used by the person whose salary above Rp.8.000.000,-/month. They are included to the “Upper-middle class”, such as like: directors of large company, surgeons, etc.
• Geodemographic
Ex. A post or zip code allows a small number of homes to be identified.

III. Marketing research
1. Quantitative: Deals with numbers, with hard facts. Can provide answers to Who? Where? and When? questions.
Qualitative: Deals with opinions, with subjective issues. Is concerned with what happens? and Why?
2. Secondary research looks at data that has already been collected. Primary research looks for data that have not been found in the secondary research.
**Always use secondary research before commissioning primary research and use Primary research to fill the gaps left after the secondary research is finished.**

IV. Others
1. My most problems such as:
- Little bit hard in English,
- Not focus, forgot everything’s that I’ve learned before and ‘brainless’ when the examination held
- Learning timetable.
My plan is to change life style to fix that I have enough time to learn everyday and make up my mind. But, what should I do to getting focus in the examination, because sometimes I feet nervous and than I’ve brainless. Sometimes, that’s makes me so confused. But, I will try to do my best. And I promise to my self to get the better score for the next examination.




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